What is Pledge 2 Recycle?

Pledge 2 Recycle is the national plastics recycling initiative which aims to boost plastic recycling in the UK and achieve real behaviour change through consistent and simple messages. The initiative aims to reduce confusion of householders when recycling plastics via kerbside collection.

What's Our Mission?

  • Promoting consistency, remove confusion and increase plastics collected for recycling through education, communication and consistent messages

What's Our Vision?

  • Our vision is that all recyclable plastics are collected for recycling

Plastic is a truly sustainable and circular resource, but positive consumer behaviour change is central to tackling ongoing ambitious targets and circular economy aspirations.